1、長遠(yuǎn)看，自動售賣是新趨勢、新渠道
1. In the long run, automatic sale is a new trend and channel
“應(yīng)該說自動售賣是未來酒水行業(yè)的一個趨勢與新渠道。”從事酒業(yè)營銷研究工作者如此看待自動售酒。
"It should be said that automatic selling is a trend and new channel in the future beverage industry." This is how the researchers who are engaged in the marketing of wine industry regard the automatic sale of wine.
據(jù)他觀察，近年來，廠家、經(jīng)銷商、賣場等，研究自動售酒機(jī)（不于散酒）的企業(yè)越來越多。而且，就在今年上半年，他身邊已經(jīng)有幾波朋友陸續(xù)和他探討了這一模式的可行性。
According to his observation, in recent years, there are more and more enterprises studying automatic wine vending machine (not limited to bulk liquor) among manufacturers, distributors, stores, etc. Moreover, in the first mock exam of this year, several friends around him have discussed with him the feasibility of this model.
有長期研究酒業(yè)生態(tài)業(yè)內(nèi)人士認(rèn)為：“自動售賣+純糧原漿+紅旗連鎖，這是一種模式的創(chuàng)新，是有價值的探索。”
A long-term study of the wine industry ecological industry believes that: "automatic sales + pure grain pulp + Red Flag chain, this is a model innovation, is a valuable exploration."
長久以來，針對于散酒銷售，業(yè)內(nèi)一直在倡導(dǎo)化、化、連鎖化，而自動售酒方式的出現(xiàn)，是對散酒銷售模式的創(chuàng)新探索。
For a long time, the industry has been advocating brand, high-end and chain wine sales. The emergence of automatic wine sales mode is an innovative exploration of the sales mode of bulk wine.
2、雖是趨勢，但用來賣酒的痛點(diǎn)突出
2. Although it's a trend, the pain points used to sell alcohol are prominent
未來的趨勢用在當(dāng)下，必然少不了許多挑戰(zhàn)，自動賣酒也不例外。“雖然自動賣酒是一種有價值的探索，但是也面臨兩個問題。”
In the future, there will be many challenges when the trend is used in the present, and automatic wine selling is no exception. "Although selling wine automatically is a valuable exploration, there are two problems."
一方面，自動售賣機(jī)和便利店的結(jié)合，從酒類銷售渠道目前的經(jīng)驗(yàn)來看價值有限；另一方面，純糧原漿散酒的化趨勢能否在便利店得到放大還有待考證。
On the one hand, the combination of vending machines and convenience stores has limited value from the current experience of liquor sales channels; on the other hand, whether the brand trend of pure grain bulk liquor can be amplified in convenience stores remains to be verified.
自動售酒機(jī)有著其本身的性，同時也有不足之處。
The automatic vending machine has its own advanced nature and shortcomings.
性在于，自動售酒機(jī)了終端銷售及人員維護(hù)的問題；而不足之處在于自動售酒機(jī)難以設(shè)備投放以及后續(xù)維護(hù)問題，以及18歲以下青少年通過自動售酒機(jī)購買酒水的法律問題。
The advanced nature lies in that the automatic selling machine solves the problems of terminal sales and personnel maintenance, but the shortage lies in that the automatic selling machine is difficult to solve the problem of equipment delivery and subsequent maintenance, and the legal problem of buying alcohol by automatic selling machine for the under 18 years old.
3、科技感太強(qiáng)可能與白酒既有形象不匹配
3. Too strong sense of science and technology may not match the existing image of liquor
自動售貨機(jī)是一個成熟的渠道，在科技發(fā)達(dá)的日美自動售賣機(jī)行業(yè)非常興旺?？梢哉f，科技的發(fā)展，幫助自動售賣機(jī)擺脫了許多難點(diǎn)。
Vending machine is a mature channel, which is very prosperous in the Japanese and American vending machine industry with advanced technology. It can be said that the development of science and technology has helped the vending machine get rid of many difficulties.
誠然，國內(nèi)支付方式的轉(zhuǎn)變，手機(jī)移動支付的普及、設(shè)備投放地點(diǎn)的凈化以及自動售貨機(jī)成本的下降等變化，都使得自動售貨機(jī)趨勢逐漸走強(qiáng)；但這些并沒有白酒售賣的核心問題。
It is true that the change of domestic payment mode, the popularization of mobile payment, the purification of equipment delivery place and the decrease of vending machine cost all make the trend of vending machine stronger gradually, but these do not solve the core problems of liquor sales.
“酒類自動售賣機(jī)科技感太強(qiáng)，在某種程度上可能和白酒的消費(fèi)飲用需求不甚匹配。”徐偉直言，酒類自動售賣機(jī)可能成也科技敗也科技。
"Liquor vending machines have a strong sense of technology, which may not match the consumption and drinking demand of liquor to some extent." Xu Wei said frankly that the liquor vending machine may be a technology failure.
眾所周知，白酒主要是“做文化”的，而白酒行業(yè)也是一個樂于標(biāo)榜“古老傳統(tǒng)”的行業(yè)，這是白酒消費(fèi)和飲用的兩大特點(diǎn)。
As we all know, liquor is mainly "cultural", and liquor industry is also an industry willing to flaunt "ancient tradition", which is the two major characteristics of liquor consumption and drinking.
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自動售酒機(jī) 2024-07-25 
