1、長遠看，自動售賣是新趨勢、新渠道
1. In the long run, automated sales are a new trend and channel
“應該說自動售賣是未來酒水行業的一個趨勢與新渠道。”
It should be said that automatic selling is a trend and new channel in the future beverage industry
據觀察，近年來，廠家、經銷商、賣場等，研究自動售酒機（不于散酒）的企業越來越多。而且，就在今年上半年，已經有幾波朋友陸續探討了這一模式的可行性。
It has been observed that in recent years, more and more companies, including manufacturers, distributors, and stores, have studied automatic vending machines (not limited to bulk liquor). Moreover, in the first half of this year, several waves of friends have discussed the feasibility of this model.
有長期研究酒業生態業內人士認為：“自動售賣+純糧原漿+紅旗連鎖，這是一種模式的創新，是有價值的探索。”
A long-term researcher in the ecological industry of the liquor industry believes that "automatic sales+pure grain raw milk+red flag chain" is an innovation in a model and a valuable exploration
長久以來，針對于散酒銷售，業內一直在倡導化、化、連鎖化，而自動售酒方式的出現，是對散酒銷售模式的創新探索。
For a long time, the industry has been advocating for branding, high-end, and chain based sales of bulk liquor. The emergence of automatic liquor sales is an innovative exploration of bulk liquor sales models.
智能賣酒機器
Intelligent liquor selling machine
2、雖是趨勢，但用來賣酒的痛點突出
2. Although it is a trend, the pain points used for selling alcohol are prominent
未來的趨勢用在當下，必然少不了許多挑戰，自動賣酒也不例外。“雖然自動賣酒是一種有價值的探索，但是也面臨兩個問題。”
The future trends used in the present will inevitably lead to many challenges, and automatic liquor sales are no exception. Although self selling alcohol is a valuable exploration, it also faces two problems
一方面，自動售賣機和便利店的結合，從酒類銷售渠道目前的經驗來看價值有限；另一方面，純糧原漿散酒的化趨勢能否在便利店得到放大還有待考證。
On the one hand, the combination of vending machines and convenience stores has limited value based on current experience in alcohol sales channels; On the other hand, it remains to be confirmed whether the branding trend of pure grain raw liquor and loose liquor can be amplified in convenience stores.
自動售酒機有著其本身的性，同時也有不足之處。
Automatic wine vending machine has its own progressiveness, but also has shortcomings.
性在于，自動售酒機了終端銷售及人員維護的問題；而不足之處在于自動售酒機難以設備投放以及后續維護問題，以及18歲以下青少年通過自動售酒機購買酒水的法律問題。
Progressiveness lies in that the automatic liquor vending machine solves the problems of terminal sales and personnel maintenance; The shortcomings lie in the difficulty of automatic vending machines in solving equipment placement and subsequent maintenance issues, as well as the legal issues of teenagers under 18 purchasing alcohol through automatic vending machines.
3、科技感太強與白酒既有形象是否匹配
3. Whether the strong sense of technology matches the existing image of Baijiu
自動售貨機是一個成熟的渠道，在科技發達的日美自動售賣機行業非常興旺。可以說，科技的發展，幫助自動售賣機擺脫了許多難點。
Vending machines are a mature channel that is thriving in the technologically advanced Japanese and American vending machine industry. It can be said that the development of technology has helped vending machines overcome many difficulties.
誠然，國內支付方式的轉變，手機移動支付的普及、設備投放地點的凈化以及自動售貨機成本的下降等變化，都使得自動售貨機趨勢逐漸走強；但這些并沒有白酒售賣的核心問題。
Indeed, the transformation of domestic payment methods, the popularization of mobile payments, the purification of device placement locations, and the decrease in vending machine costs have all led to a gradual strengthening of the trend towards vending machines; But these did not solve the core problem of Baijiu sales.
“酒類自動售賣機科技感太強，在某種程度上可能和白酒的消費飲用需求不甚匹配。”
"The liquor vending machine has a strong sense of technology, which may not match the consumption and drinking demand of Baijiu to some extent."
眾所周知，白酒主要是“做文化”的，而白酒行業也是一個樂于標榜“古老傳統”的行業，這是白酒消費和飲用的兩大特點。
As we all know, Baijiu is mainly "cultural", and Baijiu industry is also an industry willing to advertise "ancient traditions", which are two major characteristics of Baijiu consumption and drinking.
正因為這兩大要點，使得消費者在選購酒類產品尤其是散酒時，其認知更容易相信以壇和罐裝為載體的傳統展現形式。
Because of these two key points, consumers are more likely to believe in traditional display forms using jars and cans as carriers when choosing alcoholic products, especially loose drinks.
自動售酒機 2024-07-25 
